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Netflix - Wikipedia. Netflix, Inc. Type of business. Public. Traded as. Founded. August 2. Scotts Valley, California, United States.

Headquarters. 10. Winchester Circle, Los Gatos, California, United States. Area served. 19. 0 countries[2]Owner. Reed Hastings (1. Founder(s)Key people. Industry. Entertainment.

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Products. Services. Revenue. US$8. 8. Operating income. US$3. 80 million (2. Net income. US$1.

Total assets. US$1. Total equity. US$2. Employees. 3,5. 00 (2. Divisions. Domestic Streaming. International Streaming. Domestic DVD[5]Subsidiaries.

Netflix US & Canada. Netflix International. Netflix Streaming Services.

Netflix Studios. DVD. Millarworld. Websitewww.

Alexa rank 3. 2 (Global, October 2. Registration. Required. Users. 10. 9. 2. 5 million worldwide[7]Current status.

Active. Netflix is an American entertainment company founded by Reed Hastings and Marc Randolph on August 2. Scotts Valley, California.[8] It specializes in and providesstreaming media and video- on- demand online and DVD by mail. In 2. 01. 3, Netflix expanded into film and television production, as well as online distribution.

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The company is headquartered in Los Gatos, California. Netflix's initial business model included DVD sales and rental, although Hastings jettisoned DVD sales about a year after Netflix's founding to focus on the DVD rental by mail business.[8][9] In 2. Netflix expanded its business with the introduction of streaming media, while retaining the DVD and Blu- ray rental service. The company expanded internationally, with streaming made available to Canada in 2.

January 2. 01. 6, Netflix services operated in over 1. Netflix entered the content- production industry in 2. House of Cards. It has greatly expanded the production of both film and television series since then, offering "Netflix Original" content through its online library of films and television.[1. Netflix released an estimated 1.

As of October 2. 01. Netflix had 1. 09. United States.[7] Their efforts to produce new content, secure the rights for additional content, and diversify through 1. September, 2. 01. Netflix's headquarters are in 1. Winchester Circle, Los Gatos, California, USA.

They also have other offices in the Netherlands, Brazil, India, Japan and Korea.[1. History[edit]Founding and establishment[edit]Netflix was founded on August 2. Scotts Valley, California, by Marc Randolph[1.

Reed Hastings. Randolph worked as marketing director for Hastings' company, Pure Atria Corporation. Randolph was a co- founder of Micro.

Warehouse, a computer mail order company, and was later employed by Borland International as vice president of marketing. Hastings, a computer scientist and mathematician, sold Pure Atria to Rational Software Corporation in 1. Silicon Valley history. He and Randolph came up with the idea for Netflix while commuting between their homes in Santa Cruz and Pure Atria's headquarters in Sunnyvale while waiting for government regulators to approve the merger.[1. Hastings invested $2. Netflix.[1. 9][9] Randolph admired the fledgling e- commerce company Amazon and wanted to find a large category of portable items to sell over the internet using a similar model.

He and Hastings considered and rejected VHS tapes as too expensive to stock and too delicate to ship. When they heard about DVDs, which were available in only a few markets in 1. DVDs by mail by mailing a compact disc to Hastings' house in Santa Cruz.

When the disc arrived intact, they decided to take on the $1. Hastings is often quoted saying that he decided to start Netflix after being fined $4.

Blockbuster store for being late to return a copy of Apollo 1. Randolph designed to explain the company's business model and motivation.[1.

Netflix was launched on April 1. DVDs available through the pay- per- rent model with rates and due dates that were similar to its bricks- and- mortar rival, Blockbuster.[2. Membership fee, Blockbuster acquisition offer, growth start[edit]Netflix introduced the monthly subscription concept in September 1.

Since that time, the company has built its reputation on the business model of flat- fee unlimited rentals without due dates, late fees, shipping and handling fees, or per- title rental fees.[2. First logo, used from 1. Netflix logo used from 2. In 2. 00. 0, Netflix offered to be acquired by Blockbuster for $5.

Netflix initiated an initial public offering (IPO) on May 2. US$1. 5. 0. 0 per share. On June 1. 4, 2. 00. After incurring substantial losses during its first few years, Netflix posted its first profit during fiscal year 2. US$6. 5 million profit on revenues of US$2. In 2. 00. 5, 3. 5,0.

Netflix shipped 1 million DVDs out every day.[2. Randolph, a dominant producer and board member for Netflix, retired from the company in 2. Video on demand introduction, declining DVD sales, global expansion[edit]Netflix developed and maintains an extensive personalized video- recommendation system based on ratings and reviews by its customers. On October 1, 2. 00. Netflix offered a $1,0. Cinematch, at predicting customer ratings by more than 1.

In February 2. 00. DVD,[2. 7] and began to move away from its original core business model of DVDs, by introducing video on demand via the Internet. Netflix grew as DVD sales fell from 2. In January 2. 01. Netflix reported that it had added two million United States customers during the fourth quarter of 2.

United States streaming customers, and 2. In addition, revenue was up 8% to $9.

That number increased to 3. United States) in April 2. As of September 2. Netflix reported its total of global streaming subscribers at 4. United States).[3. By the fourth quarter of 2. Netflix reported 3.

United States subscribers.[3. By September 2. 01. Netflix had subscribers in over 4. Early Netflix Original content[edit]Netflix has played a prominent role in independent film distribution. Through its division Red Envelope Entertainment, Netflix licensed and distributed independent films such as Born into Brothels and Sherrybaby. As of late 2. 00.

Red Envelope Entertainment also expanded into producing original content with filmmakers such as John Waters.[3. Netflix closed Red Envelope Entertainment in 2. Entertainment dominance and presence and continued growth[edit]Netflix has been one of the most successful dot- com ventures. In September 2. 00. The New York Times reported that, at the time, Netflix mailed about 1.

The company's published subscriber count increased from one million in the fourth quarter of 2. March 2. 01. 0. Netflix's early growth was fueled by the fast spread of DVD players in households; in 2. United States homes had a DVD player. Netflix capitalized on the success of the DVD and its rapid expansion into United States homes, integrating the potential of the Internet and e- commerce to provide services and catalogs that bricks- and- mortar retailers could not compete with. Netflix also operates an online affiliate program which has helped to build online sales for DVD rentals.

The company offers unlimited vacation time for salaried workers and allows employees to take any amount of their paychecks in stock options.[4. By 2. 01. 0, Netflix's streaming business had grown so quickly that within months the company had shifted from the fastest- growing customer of the United States Postal Service's first- class service to the largest source of Internet streaming traffic in North America in the evening. In November, it began offering a standalone streaming service separate from DVD rentals.[4. On September 1. 8, 2. Netflix announced its intentions to rebrand and restructure its DVD home media rental service as an independent subsidiary called Qwikster, separating DVD rental and streaming services.[4. Andy Rendich, a 1. Netflix veteran, was to be CEO of Qwikster.

Qwikster would carry video games whereas Netflix did not.[4. However, in October 2.

Netflix announced that it would retain its DVD service under the name Netflix and would not, in fact, create Qwikster for that purpose.[4. In April 2. 01. 1, Netflix had over 2. United States and over 2.

But on October 2. Netflix announced 8.

How A Japanese Reality TV Show About Nothing Became A Global Hit. Even if you've never heard of the Japanese reality TV show Terrace House, you’ll recognize its premise: Six attractive young people live together in a house full of cameras. They fight, hook up, and talk behind each other’s backs. But on Terrace House, all this drama takes place at a much lower volume than it does on American reality shows. Sex, when it happens, stays off- camera and almost always follows weeks of Jane Austen–like courtship, complete with group- engineered alone time and formal confessions of love.

Fights — if they can be called that, as they usually happen over inside voices at the dining room table — are just as likely to be about love triangles as about whose dishes are piling up in the bedroom. One of the show’s biggest conflicts, the so- called niku jiken, or “meat incident,” happens when several of the housemates eat the luxury beef one of their friends had been saving in the freezer for a special occasion. The quiet fallout, which includes tears and threatens to break up the season’s first couple, lasts for more than one episode. Fuji Television. The original show, subtitled Boys and Girls Next Door, ran from 2. Japan.“You're almost like, what am I watching? There's nothing here.

I just watched 3. Japanese people being awkward — how do they make this into a show?” says Elliot Gay, a professional video game translator and Japanese pop culture blogger.

But there's something whispering in your ear to keep watching. The lack of anything eventful almost made me want to keep watching to see if anything significant would eventually happen. You have these long stretches of quiet that, in a film or a TV show that's scripted, you would expect to eventually lead to a climax, but on this show, it's almost like it's all build, it's all tease, and you can't get enough of that tease until you get that tiny little moment.”In short, Terrace House is even more a show about nothing than Seinfeld was in the ’9.

But since Netflix picked it up for a second run, it has slowly been gathering a cult following outside of Japan. The show originally ran from 2. Fuji Television, and even spawned a feature film, before Netflix signed on as a coproducer to bring it back in 2. Subtitled Boys & Girls in the City, the first season on Netflix takes place in a fancy, minimalist house in Tokyo and runs for just over a year. During that time, 1. The show may be gentle, but it's not exactly progressive: On top of the gender ratio, which takes for granted that all members will be straight, women also skew younger than men.).

You're almost like, what am I watching? There's nothing here. I just watched 3. Japanese people being awkward — how do they make this into a show?”.

The first season’s cast includes a tap dancer, a hairstylist, an architect, a hat designer, and several models and actors. They range in age from 1. They keep up their regular routines while they live at the house, which means we get to see them at work, confiding in non–Terrace House friends — and, once, having dinner with an ex, pleading to get back together. The weight of their dreams and the ordinariness of their lives is both inspiring and unbearable. Even as the house members break each other’s hearts and steal each other’s food, they mostly look out for each other, showing up for each other’s performances and helping each other through conflicts, which are often clashes of personality: Yuki, the ambitious tap dancer, badgers the more laid- back Mizuki about her career goals until she cries; or Natsumi, blunt bordering on callous, teases the sensitive Misaki in front of the guy she’s trying to impress. One of the most popular members of Boys & Girls in the City, Han- san, becomes something of a legend among housemates and viewers alike because of his mediation skills. He takes some of the edge off Natsumi, for example, gently holding her accountable for her actions while encouraging her to apologize.

In the end, regardless of the drama, when each member leaves the house, it’s with a friendly and bittersweet send- off. This collaborative dynamic is not an accident of casting but a deliberate goal on the part of the producers.

Terrace House pays particular attention to subtleties in the daily lives of the cast,” says Kaata Sakamoto, content manager at Netflix Japan and one of the executive producers of the current season of Terrace House. Instead of scandalous affairs, fistfights, or verbal abuse, you see more incremental changes in their relationships as well as their hopes and dreams beyond romantic pursuits. To that end, you’ll also notice that the show abstains from using dramatic music and sound effects to emphasize conflicts. The show does use songs, which makes for a more easygoing viewing experience.”While an “easygoing" approach to reality TV might be new to Americans, it’s typical in Japan. Terrace House is definitely a window into the Japanese style of reality TV, which is less about creating drama and more about creating camaraderie. The American style of boxing up people in artificial situations until they explode simply isn’t done here,” says Matt Alt, whose company, Alt. Japan, produces English versions of Japanese video games and other media.

A 1. 4- year resident of Japan, Alt also cohosts the NHK World show Japanology Plus and has written about Japanese pop culture for The New Yorker. Don’t get the wrong idea that Japanese viewers are zombies. They just don’t get off on edgy, aggressive interpersonal dramas in the way Americans seem to.”The order and sweetness of Terrace House are major parts of its draw for audiences outside Japan. Watch Antiviral Download Full on this page. If conflict- based American reality shows provide a roller coaster ride of agitation, Terrace House is the kind of show viewers can turn to for a vicarious sense of accomplishment and calm.

Minori eats the beef that sparks the niku jiken (top), and Yuki suggests that the women should do all of the cooking in the house.“I think with all the crazy politics in our country right now, it’s a nice respite, almost a suspended reality,” says Naomi Hirahara, a fan of the show and a mystery novelist whose six- book series, the Mas Arai Mysteries, follows an elderly Japanese- American gardener- slash- detective through the underbelly of Los Angeles. I don’t necessarily see it as an escape, but a time to rest my aching head and lick my wounds.

There are activities that would never happen here — the women, with the exception of the episodes with the male chef, are expected to cook and make beautiful bentos. A] ketchup message on an omelette actually precipitates some movement in the romance department. Americans not exposed to Japanese culture would think it’s crazy.

But I get it.”Like Hirahara, I got into Terrace House because I’m Japanese- American and curious about Japan. But as I fell in love with the show and began looking for others to talk about it with, I found that we were far from alone. Even though the show has yet to really gain traction in the United States, the people who like it are obsessed with it — even those outside of their twenties, or without a connection to Japan. On Reddit, a group of over 4,0. Like the show, many of their comments are sweet and encouraging, defending their underrated favorite house members or rooting for alums in their post–Terrace House careers. I really wish he would have some social media, I loved him in TH!” writes one Redditor about Yuuki Byrnes, a dancer with the personality of a golden retriever.

Hopefully he’s successful doing whatever he’s doing.”Even Netflix Japan has been surprised by the eagerness of fans outside of Japan. Since Terrace House offers a wonderful glimpse into modern Japanese culture, we certainly felt the show would be of strong interest to overseas viewers,” says Sakamoto. Amazingly, the show has exceeded our expectations in terms of international viewership.” (Netflix doesn’t publicly release its viewer data.).